tag:blogger.com,1999:blog-2064522428214223129.post3684180735180112378..comments2009-08-19T22:49:57.710+05:30Rajiv S Perumalhttp://www.blogger.com/profile/00098932420003441115noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-2064522428214223129.post-21855562445904220452009-08-17T18:38:05.032+05:302009-08-17T18:38:05.032+05:30Too many offers just dilute the brand. I would have shopped at UCB but didnt because everyone would ask .. sale mein liya kya?Tigerhttp://www.blogger.com/profile/05670744002678364324noreply@blogger.comtag:blogger.com,1999:blog-2064522428214223129.post-59151142706284197912009-08-04T22:19:51.400+05:302009-08-04T22:19:51.400+05:30@Kailash: Thanks for your appreciation. N yeah, if this continues who knows your point of view of Raymonds n UCB not having too much of a difference in the minds of consumers may be haunt UCB in the days to come..!!Rajiv S Perumalhttp://www.blogger.com/profile/00098932420003441115noreply@blogger.comtag:blogger.com,1999:blog-2064522428214223129.post-31765231432047450432009-08-04T22:07:43.851+05:302009-08-04T22:07:43.851+05:30@MJ: Well if you have a premium brand then, guess its obvious that when there is a recessionary trend or drop in the purchasing power, there ought to be a drop in sales.. In any case, when normalcy returns no sane person who wud&#39;ve spend INR3000 buying a branded shirt and having seen another person wear the same shirt by paying only INR1000 wud ever again buy that brand!!! Moreover the demogrpahic profiles of the two buyers wud be poles apart!!Rajiv S Perumalhttp://www.blogger.com/profile/00098932420003441115noreply@blogger.comtag:blogger.com,1999:blog-2064522428214223129.post-46730012159107318072009-08-04T20:49:57.276+05:302009-08-04T20:49:57.276+05:30Couldn&#39;t agree with you more Rajeev!! There would be now difference between Raymonds and UCB if this continues to happen. Once a brand has earned itself a name in the list of the most premium brands, it becomes so easy to loose the same with such thoughtless strategies of offering discounts to the extent of 50%-70%. <br /><br />Good post mate!! One which can draw a lot of arguments rather than discussions. <br /><br />Cheers<br />KailashKailashhttp://www.blogger.com/profile/05149096071836087500noreply@blogger.comtag:blogger.com,1999:blog-2064522428214223129.post-66755134436215749012009-08-03T20:33:13.991+05:302009-08-03T20:33:13.991+05:30excellent post!!!<br /><br />but in this so called &quot;recession&quot; period wat other tactics can a brand offer other than discounts to increase sales? <br />yes.. once normalcy takes place they may slowly withdraw these offers but at the same time since the economy once again will be booming people wouldn&#39;t mind spending more..unless some brands chose to stay in discounted modeM.J.http://www.blogger.com/profile/01464384179370349945noreply@blogger.com