Tuesday, October 14, 2008

Microsoft using Teasers!!!

Well Microsoft is using Jerry Seinfeld to sex-up Microsoft with teaser ads. Its going to be a 300million dollar advertising campaign for the Vista OS, and what's more Jerry Seinfeld the stand-up comedian from New York whose more popularly known for lending his voice in the 'Bee Movie', has been roped in for a whopping 10million dollars to star in the ads.

Here Jerry Seinfeld is expected to use his humor appeal to attract the audience to the teaser, moreover in the ad Jerry attempts to draw out some personality from Bill Gates to make him sound 'cool'.

The ad is meant to tease "greater things" expected from the software company.
Well, most importantly the reactions to the teaser which feature typical Seinfeld humor butted against a dry, laconic Gates who plays the straight man, has been a mixed bag from the tech community.

click here to see the teaser ad

Has the teaser been able to get the people talking about it still remains an unanswered question???

So next time around its upto Billy not to be Silly! ;)

1 comment:

MJ said...

Rajiv...
Well the campaign was started very early and it has also ended abruptly taking out seinfeld.... for more details checkout http://denovos.blogspot.com/2008/09/seinfeld-signed-out.html